TOP FITNESS APPS FEATURES
85%
Progress tracking
38%
Gamification
Customized diet plans
TOP VIDEO GAMES FEATURES
72%
Achievements
64%
Rewards
Shop for skins/customization
Survey Insight
Problem statement
“Gamers who are interested in getting a healthy lifestyle Need to find a way to make
long-term health and fitness habits enjoyable, motivating, and engaging, because they
don’t feel adequately rewarded or supported”
User Persona
FAVORITE BRANDS
Frustrations
He doesn’t see immediate changes or results, leading to being discouraged
He’s struggling on tracking progress or celebrate achievements
He is on a tight budget and struggles to find a budget-friendly option
GOALS
He wants to gain muscles quickly
He wants to be more supported when doing exercises without breaking the bank
He wants to track his progress without being demotivated
Kevin is a young man in a relationship. He’s not the most confident person in the world but his friends can rely on him to do commissions. He has started doing fitness at the gym one month ago and has set unrealistic fitness goals. He has one passion: tangerines (he wants to create the Tangerine Association).
ABOUT
He is impulsive and socially awkward
He is a competitive person who needs rewards
He is a lazy person who likes playing a lot video games
BEHAVIORS
Marseille, France
LOCATION
Student in Economics
OCCUPATION
In a relationship
STATUS
23
AGE
IMPULSIVE
COMPETITIVE
AWKWARD
LAZY
ANXIOUS
FOOLISH
KEVIN
“I don’t find enough motivation to stick to my workout plan.“
Gamification
Generic
Freemium
Free-to-play
Gap in the market
Gap in the market
Market Situation
Style Guide
BEER
QUARTZ
Charleston Grey
Soap
YELLOW-GREEN
Philippine silver
Light Silver
High Speed
Heading 1 - 24
Heading 2 - 20
Rubik
Heading 3 - SemiBold 20
Buttons - Medium 16
Body - Regular 16
000
Button
Button
What`s next?
Kyrylo Prachko
Wellness Gamification App
Game2Gain
No game, no gain.
Tools:
Figma, FigJam, Notion, Adobe Illustrator, ChatGPT
About:
IronHack Student project where main idea was to dig deeper and found niche in related field of health care app. So we formed team from 3 designers. And started project from scratch. Our search was aimed at identifying motivational problems that befall people who are just starting to switch to a healthy lifestyle. In the process of identifying the problem, we encountered a number of interesting ideas and solutions
Platform:
Mobile App (Android/Ios)
Main Screens
1 Most important what we want to provide it`s continuous usability test for. For better understanding of user experience needed at least month of usage an app checking behavioral experience to prove our point of view.
2 In our MoSCoW method we left few features what could be implemented i future we found them not so imoportant at this moment
3 Prepare resources for upcoming implementation